The popularity
of internet has increased immensely over the past few years. The cyberspace has transcended the boundaries
of entertainment, and has become a tool for marketing goods and services. Consequently,
big, small and medium enterprises have started depending more upon the internet
for promoting their brands rather than the conventional mediums of advertising.
But lots of
things connected with this futuristic platform that generates confusion. For
instance, a number of internet users use
the terms SEO and SMM interchangeably and cannot distinguish between the two. However, our expert suggestion is that concise
idea about these two terminologies is mandatory in order to be able to develop
successful internet marketing strategies. Therefore, here are the key
differences between them.
·
- Concept
It will be found
that proficient internet marketers use these two techniques differently. This
signals towards the conceptual difference between the two. Thus, while SEO
services imply implementation of
some specific techniques that would make a website appear on the search
engines, SMM
is an umbrella term that encompasses all the activities that the marketers
employ for making a website get greater online exposure. However, it should be
remembered that social media marketing
activities does not involve any techniques that are related to search engines.
·
- Function
If you wish to
make your brand win traffic attention immediately, applying SMM techniques is
mandatory. The SMM techniques employed
by the internet marketers will help the website achieve traffic attention right
from the first day of its launch. Who does not know about the vital popularity
of social media? But as this attribute is meant for short tenure, you need to
depend upon SEO marketing techniques
too for long term rankings.
·
- Investment
If the financial
investment is considered, internet marketers spend much less on SMM marketing
as compared to Search
Engine Optimization services. But if time and coordination required for
campaigning are taken into account then social media marketing strategy will
always top the list.
